Selected work
Projects
A short selection of work across e-commerce, custom platforms, and AI-driven systems. Reach out for case studies or references.
- 2024
REBL ERP · Architecture & delivery
Custom enterprise resource planning system designed to streamline operations and unify data across a global creative organization.
- 2023
Verbal+Visual platform work · Technical direction
Led Shopify Plus engineering for premium DTC brands, focusing on immersive digital storytelling and performant storefronts.
- 2022
Floyd custom theme · Engineering lead
End-to-end design and implementation of a custom Shopify theme for a major furniture brand, from architecture through launch.
- 2005 — 2020
Avanfeel consultancy · Founder & consultant
100+ projects for international clients across crypto, e-commerce, and digital media — independent technical leadership at scale.